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Ten Steps To A Well Optimized Website - Step 9: Monitoring
By: Dave Davies Welcome to part nine in this search engine positioning series. Last week we discussed the important topic of link building. In part nine we will be covering the monitoring and the various areas you should consider and tools you may want to use. While this area isn't directly related to attaining higher rankings it is definitely equally important. Once you've got good rankings your competitors are going to work to beat you out. You have to keep on top of it to insure you maintain your top positions. Over this series we will cover the ten key aspects to a solid search engine positioning campaign. The Ten Steps We Will Go Through Are:
Step Nine - Monitoring After days, weeks, or perhaps even months of researching, optimizing, proofing and link building you've got your website into the top positions. First thing's first: congratulations! It's no easy task to get your site where you got it and you deserve a break. Take a week off and don't look at your site, at the very least this'll let you come back at it again with fresher eyes - at best it'll give you time to spend with those who missed you during your obsession with your site and rankings. But don't take too long ... your competition is right on your heals. As important as the first eight steps were to getting you the rankings, so to is this step that will help you keep those rankings. There are three basic yet critical steps to the monitoring process. They are:
Monitoring Your Rankings There are a number of ways that you can monitor your rankings. You can run the searches manually, you can use software to check your rankings or you can use online services to check your rankings. There are advantages and disadvantages to each. Checking Manually Rank-checking Software Online Services Monitoring Links Monitoring your links is equally important to attaining them. When you were first starting your SEO and link-building you probably checked to see how many links your main competitors had and built more. So what makes you think they haven't been building more links since then. It's a good practice to schedule weekly checks of how many backlinks you have detected by the major search engines and also check to see how many your main competitors have. If you document the results on an ongoing basis you will be able to note whether theirs are growing or not. While you should always be generating more inbound links for your site whether There are software and online services to check for links however the only one I would recommend has nothing to do with its link number abilities. As noted in previous articles, Top Optimizer Pro is the link-building tool I would most highly recommend. On top of giving you the number of links your competitors have it will tell you what the anchor text is, what the PageRank is of those links, and more. It will even help you find link partners. Monitoring Changes In The Search Environment The last thing you will have to monitor is for changes with the search engines themselves. First of all, with changes such as MSN's upcoming shift from providing results based on Inktomi to providing their own results, you will want to know when this happens and what to expect when it does. Additionally, you will want to know when changes are occurring in the search engine algorithms, when major ones take place, and what those changes are. This is why there are full-time SEOs. To monitor all of these things can be very time-consuming however assuming that you have the time and inclination here are some resources to help you keep on top if it all: Newsletters Climbing The Beanstalk - Beanstalk Search Engine Positioning's own bi-weekly newsletter. Of course we have to include it and if you're enjoying this article and the ones before it you're likely enjoy the newsletter as well. You can find the subscription box in the right-hand navigation. Forums There are of course tons of other resources out there and you'll just have to keep hunting until you find them all (or subscribe to some newsletters and ask in some forums where you might find additional information). Next Week Dave Davies is the owner of Beanstalk Search Engine Positioning. He has been optimizing and ranking websites for over three years and has a solid history of success. Dave is available to answer any questions that you may have about your website and how to get it into the top positions on the major search engines. Read Dave's other search engine positioning articles. About the AuthorDave Davies and Beanstalk offer guaranteed search engine positioning. He has been optimizing and ranking websites for over three years and has a solid history of success. |
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