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DIY SEO
By: mark white Part 1. Wordtracker for keywords. Step 1 KEYWORDS Finding the right keywords for your product is vital, the right keywords on your site will mean the difference between being found and not being found. How do we find these keywords and how do we use them? First stop is a visit to wordtracker.com Using the trial version should be enough. Let’s say that you sell widgets, type widget into the box and you will get this; 1. widget 2. apple 3. Apple 4. widgets 5. synastry 6. Macintosh 7. security Clicking on the word widget on the top of this list will bring up another list that contains the word widget. Lets take a look at the top 5 on that list. Keyword Count Predict Dig widget 154 132 widgets 120 103 widget the world watcher 26 22 desktop widgets 22 19 definition for a widget 19 16 The table contains the following information: Count - This shows the number of times a particular keyword has appeared in our database. E.g. Our database currently holds 373 million words. A count of 147 tells us that this particular word has appeared 147 times out of 373 million (this is over a two-month period). Predicted - This is the maximum total predicted traffic for all of the major search engines/pay per bids and directories. It is based on the current 24-hour period. Dig - When you perform any kind of search in the keyword universe, you can now dig down to the next level. E.g. search for 'gambling'. Then, when you click on 'online gambling', just the results for 'online gambling' come up, click on 'online gambling in states' and so on. Great for focusing on niches. Clicking on each word again adds it to your basket. The next step is to compare these keywords in order to find the best keyword for you, You are looking for a keyword with a high KEI or Keyword Effectiveness Index, what’s this? In a nutshell: Look for the keywords near the top. The higher the KEI, the more popular your keywords are, and the less competition they have. Which means you have a better chance of getting to the top. Now you have found your high KEI ranking keywords you have to sprinkle them about your home page and insert them into you meta-tags. The next article in this series will discuss meta-tags, using the title tag, and basic page design that will give your visitors a pleasing site to look at. About the AuthorMark white has been involved in IT for 16 years. |
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