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Focused Content Still "King" Online
By: Jim Edwards
Ever notice how some websites grab your attention and hold
if for hours, even to the point where you must consciously
drag yourself away from the monitor?
In an age when websites truly rate a "dime a dozen,"
discovering a really great website feels more like finding a
$10 bill on the sidewalk than merely surfing the Internet.
Whether their creators did it on purpose or not, virtually
all successful websites share the following characteristics:
First, every good website focuses on a specific, narrow,
"niche" audience.
Imagine the difference between a light bulb and a laser
beam.
Both provide light, but the laser focuses its light with
pinpoint precision, while the light bulb diffuses its light
in every direction.
In other words, successful websites don't try to sell
cooking supplies to people interested in the latest fishing
or hunting equipment.
They specifically provide content on exact topics of
interest to their target audience, instead of trying to
offer all things to all people.
Second, with the exception of personal, family, or hobby
websites, every website operates with the ultimate purpose
of turning a profit.
Unfortunately many websites make this their only purpose
and, thus, fail miserably in their attempts to succeed
online.
We saw how blatantly greedy, self-centered websites failed
in the "dot-bomb" era... and it got ugly.
On the other hand, successful websites make money as a
result of providing products, services, and information of
obvious value for their targeted visitors.
They win by putting the needs and desires of the visitors
first and get rewarded in the process.
Next, virtually every good website shares something in
common with successful newspapers and magazines:
great headlines!
Any website that makes it over the long haul does so by
quickly communicating the main theme of the website with a
compelling headline or opening statement that pulls people
into the text.
Most people surf the Web in "stay or bail" mode, meaning
they constantly evaluate everything they see on whether they
should keep reading or click away to another website.
The headline or opening statement on any website represents
the single most powerful factor to influence people to stick
around and find out more, or hit their back button faster
than you can say "Windows Blue Screen of Death!"
Finally, once a good website pulls a targeted visitor into
the text, they provide focused, benefit-oriented product
information, articles and other content that plays to the
reader's built-in mental radio station, WII-FM (What's In It
For Me)!
By providing narrowly focused content, the website satisfies
specific desires for the audience and, if it's a topic of
intense interest, holds their attention for an extended
period of time and gets them to buy.
The next time you get a "great idea" for an ebook, Internet
business, or someone approaches you with a "can't miss"
online tech stock, pull out this list and use it to evaluate
the big picture.
Understanding how and why websites succeed or fail can help
you predict the ultimate fate of just about any online
venture.
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About the Author
Jim Edwards is a syndicated newspaper columnist and the
co-author of an amazing new ebook that will teach you how
to use fr^e articles to quickly drive thousands of targeted
visitors to your website or affiliate links... http://www.the-easy-way.com/traffic.html
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