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Making Your Site Sticky...Building Income Through Content
By: Denise Ryder
Have you ever visited a web site or dealt with a person and all you
see is a "hard sell" or a "pitch" being thrown as you? There is nothing
to sink your teeth into. Nothing to help you make a good buying
decision...there's no CONTENT.
How does it make you feel?
Turned off, maybe a little used because you know all that site wants
or the sales person wants is your money? There isn't that feeling
that someone has a vested interest in what you really need. There
is no content to help you along the way or give you a few insider
tips.
If you don't like it, then what would lead you to believe that YOUR
potential customer would react any differently??
Yes, I know you are a good person and that you have only the best
intentions at heart and your program/product or service will help.
However, your customer doesn't know you or your intentions.
But instead of "hard selling" if you took the time to help your prospect
make a good informed decision and let them get to know those intentions
by providing good, quality information, yup providing good CONTENT...
that changes things greatly.
Not only just for the customer, but it creates a huge win in many ways
for your business.
Let's look at four WINs you create when you go the route of content vs
hard sell.
WIN #1 - Your Customer
Your prospect is looking for information, the kind of info (content) which
will help them make a good informed buying (or participating) decision. Give
them that information and your a enabling them to build trust in you and
from that trust they are more open and will accept your recommendations.
Go the route of a hard sell however and your visitor is turned off and they
are off to someone who will give them what they need. Not because their
product is any better necessarily, but because they went that step further
in giving them the information/content they needed to help them.
WIN #2 - Search Engines
Your goal is to get your site listed in the top 10 or at the very least the 20 spots
in a search engine. Search engines are in business as well, just like you. They
are in the business of giving people the best quality sites based upon their
search criteria. They look for content.
Help a search engine and they turn around and of course help you by ranking
you. You are concerned about traffic, right? Well the ranking in a search engine
can mean the difference between getting a good quality visitor and not. You
can have 1000s of hits a day, but it isn't the quantity that counts, it is the quality
of the prospect. If you are in the ranking where that quality prospect can find you,
then you have a quality visitor and someone more apt to buy. However, to get that
spot you need content it's a Scratch a Search Engines back and they will Scratch
Yours. Give the Search Engines QUALITY CONTENT and when their spiders
come around to index your site...you get stand to get a good positon.
WIN #3 - Your Affiliate Program / Merchants
This is the group that is going to "show you the money." Go the content route
and you are more apt to make a sale. Become a Super Affiliate and that could
put you in good standing with the program you are affiliated with and could lead
to bigger commissions from them.
WIN #4 - YOU!
Hey, come on now, you weren't going to do all this work and not get your goal
accomplished ;o) There are huge pay-offs here for you, by going a content route
vs a "hard sell" route:
1. Income - of course this goes without saying. You are in business and in
order to stay in business you need to make sales.
2. Credibility - by providing content you have in the long run proven that you
know your stuff and build trust and rapport with a customer.
3. Customer List - the "holy grail" of maketing. By helping your customer it
led to a sale, however, it can also lead to many future sales from just that one
customer. Remember it's ten times harder to find a new customer than it is
to keep an existing one.
So...
Help your customers by providing information/content.
Plus...
Add in the fact that with that same content you are working with Search
Engines - which of course gives you not only a visitor, but a better quality
visitor.
And what do you get???
You betcha sales, trust and rapport with your customer, one who is one
for life.
Now...is that not a great winning eBusiness???
There are two ways to add content to your site.
1. Swipe (with permission) articles, that relate to the theme of your
site, that others have written. This is a great way to get the content
you need, especially if you are not confident at writing your own
material. There are tons of article databases online that you can
visit and you have permission to re-use. Just remember to check
and READ THEM FIRST. I mean come on, you have an image to
project and you want to make sure that the articles you are using
will keep you in the good "light" of your customer. You can find
the article databases by doing a search on google. You can go here
for a bunch of articles that will get you started...and yes you have
permission to use them, just follow the disclaimer.
http://www.profitspace.com/articles.html
2. You of course can write your own articles. I STRONGLY recommend
this marketing tactic for EVERYONE. There are several reasons why
I say this. From a marketing standpoint it is a powerful marketing tool
that doesn't involve money, it does involve your time, but the pay-back
can be very huge. Plus, we ALL have knowledge to share so why not
share it where it is going to do the best good...on your site! If you want
to try your hand at writing your own articles then consider taking a
look at eZine Article Creator. It will help you write great articles and
there is a submission tool that will fire your articles off to other
publishers...wow, two marketing tactics in one!!! Check it out by
going here http://www.profitspace.com/eac
Use one or both ways, but whatever you do add the content and build
the relationship with your customers, search engines and beyond!
About the Author
Denise Ryder is a Marketing Coach writing from her home
office in Northern Ontario (Canada). Hey...are you a do-it
yourself marketer? Are you struggling a little? Need just a
little help??? Can you imagine how far your business could
grow with a Marketing Coach in your pocket??? Take a no
cost Test Drive TODAY!!
http://www.profitspace.com/coach
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