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Publicity: Nailing an Media Interview, Part I The most important thing to remember for any interview: stay on topic. I ask clients to repeat th. . .
Online Ticket Sales Ideally Suited to Web from Review-of-the-week.comSelling event tickets online is the kind of service the web is ideally. . .
Tips on Dealing With the Media You thought of it, you researched it, you wrote it. So you own your story. At least you do until . . .
Publicity: Nailing an Media Interview, Part II (Crisis Ma... We'd all like reporters to ask us about our career successes and personal triumphs—heck, we'd all. . .
Publicity: Five Tips for Calling a Reporter Always ask, “Is now a good time?”Deadlines in journalism are unrelenting and unforgiving. Using t. . .
Problems Are Good (For Financial Planners Seeking Free Pu... A common complaint you'll hear is that the media is fixated on negative stories.But, let's face i. . .
Marketing-Minded Financial Planners, Create Your Very Own... One big mistake that many marketing-minded financial planners make when contacting the media is t. . .
Marketing-Minded Financial Planners, Don't Hold Back Info... Some financial planners think that they shouldn't share their top tips with the media.I can see s. . .
Writing a Press Release: Inverted Pyramid Style A term you'll hear in newsrooms, in editing meetings, in Journalism 101, but almost nowhere else,. . .
Five Publicity "Buckets" For Marketing-Minded Financial P... Maybe you’ve seen another financial planner on TV, and thought, “Hey, I’m just as good as she. Wh. . .
Helping Your Prospects Overcome “Buying Fears” By Using T... You DO use direct marketing for your small business… right? If so, you’re taking advantage of the. . .
Unique Gift Items - 3 Creative Ideas With promotional items there are standards: t-shirts, mugs, note cubes, calendars, magnets and ke. . .
What's Your Story? Marketing-Minded Financial Planners, F... Be a ResourceThe media people that are likely to want to speak to financial planners are usually . . .
Three Tips on Writing a Press Release Use journalistic styleReporters are busy. Just like you. So when you write anything for the media. . .
Ethics In Marketing I received the following question last week...With all scams and unethical behaviour found online. . .
Seven Common Marketing Problems Solved by Marketing Opera... Corporate marketing groups - especially bandwidth-challenged small-to-mid-sized departments - can. . .
Email Marketing Systems to Help Boost Exposure and Profit... The whole point of these eMail Systems is to set things upin such a way that they pretty much run. . .
Niches - The Path to More Profits Hey, as business owners we CAN'T be all things for all customers.I mean it would be fantastic if . . .
Promote Your Products Without Annoying Spam Filters How many times have you realized that your email simply doesn't arrive to your list or you suspec. . .
Financial Planners Publicity and Marketing: Live By The C... The media live by the calendar. Your story pitch might miss the mark with them the first time out. . .
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