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If You Build It...They Will Come... But Then What?
By: Denise Ryder
Ask any Marketing Guru and they will all agree...
"It's not the quantity of traffic that your site receives, it's the quality
and how you turn that "visitor" into a buyer."
You know yourself there are tons of eBooks, eCourses and Reports
covering how to write a profit pulling sales letter. Will that guarantee
sales? There are no guarantees, however, yes, a good sales letter will
definitely flip some of your visitors into buyers :o) But...
What about the visitors who don't buy right then?
Many of my clients have said "Well, that's ok, I've asked them to bookmark
the site and come back because I am constantly adding new things or new
offers."
Great idea! I strongly suggest you always encourage a visitor to bookmark
your site...however, stop and ask yourself two questions?
1. Do you want to leave it to chance that your visitor will actually bookmark
your site?
2. Is there something I can put into place that will not leave it to chance?
The answer to question one...No. Of course some may bookmark, but don't
rely on it. Put yourself in their shoes, when you surf, do you bookmark on
a regular basis? No, so why would you think others are any different???
The answer to question two...Yes, it's easy and you can put it into the works
immediately!
Immediate sales that your site generates is Fantastic! However, don't lose
sight of those who visit, but aren't ready to buy, just yet. Those too can be
flipped into buyers, they just need a little more time.
So, how do you do it? What tactic do you put into place, that will keep you
site in the mind of that visitor?
You offer a Report, eCourse or eBook that they can download for the price
of their email address.
Not just any Report or eCourse either. One that is quality driven that, they
can take an apply either in THEIR own business, or depending upon your
site, will give them information that is of value to THEM.
Let me give you two examples of what I mean.
First, you are a member of an affiliate program. Some visitor's will read
your letter and sign up on the spot some won't. You don't want to lose the
ones who won't, so you offer a free Report that they, once they provide
their email address, will receive immediately.
You already know who your target market is...people who want to make
money online. So you offer a Report or eCourse with that focus. They
receive your 3-Day Report or 7-Day eCourse and now you are building
rapport and trust. They like your information, have begun to trust you
and through that consistent contact you are building a relationship. You
have their email address and even after they have received the full
Report/eCourse you can continue to follow up until they:
1. Ask to be removed, and if they do, then do it.
2. Sign up.
Second example. You are an artist with an art gallery. (we'll use this
site as an example http://www.hayleybanteaux.com). This site is still
work in progress, however, this is what she is what she could do. She
is actually working on two ways to gather a visitor's email address.
1. She can provide a "Special Viewing List" where people, who provide
their email address, will be notified and have access to a "special
viewing" of her new piece before galleries or others see it.
2. She can also offer a free Report focusing on how to care for your
artwork. Again, for the price of an email address, a visitor can gain
access to this instant Report.
Do you see where I am getting at here? Visitors will NOT always buy
on the spot and that's ok. As long as you gain an email address and
provide them with good quality information, on a consistent basis, you
still have the potential for a sale...eventually!
Here is a tip about your download. ALWAYS remember It's the email
address that you want. Don't make the mistake that many people make.
They offer a free eBook and it is an instant download and they never
bothered to get an email address…how do you follow up without an
email address?
It's like marketing to a ghost! For your Reports/eCourses, use an
Autoresponder. You get the email address and the Autoresponder
will take care of the rest.
Here is the one I use:
A1eBiz - http://www.a1ebiz.com/affiliates/t.php?rid=45
For an eBook set up a page that gives a brief overview of the book
and have a little email form that captures the address and an
Autoresponder message is sent with the download link.
See how easy it is??
So, Which are you going to do? Keep going the way you are and
leave it to chance that visitors will actually bookmark and come
back to your site?
Or… Are you going to focus and maximize your marketing efforts
and gear it towards ALL your visitors not just your buyers?
If you want a access to a mini-report each and every week that you
can customize, upload and use as your own.. then check out
The Marketing Brief (http://www.profitspace.com/brief) or here
is a no cost report you can customize and make your own.."Niches
The Path to MORE Profits http://www.profitspace.com/niche
About the Author
Denise Ryder is a Marketing Coach writing from her home
office in Northern Ontario (Canada). Hey...are you a do-it
yourself marketer? Are you struggling a little? Need just a
little help??? Can you imagine how far your business could
grow with a Marketing Coach in your pocket??? Take a no
cost Test Drive TODAY!!
http://www.profitspace.com/coach
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