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How To Build Permission Based Email Lists
By: Andre Plessis
It's never too early to start building your email list, and it doesn't matter if you have 100 subscribers or 100,000! This article will show you how to build your email list quickly and easily so you can start reaping the benefits of reaching out to your targeted audience.
1. Feature a Sign-Up Form on Each Page of Your Site .
2. Promote Benefits on the Sign-Up Page . Enhance subscription value with sample emails, free samples, free report, ebooks etc.
3. Optimize current and archived newsletters for search engines to increase traffic and subscriptions.
4. Include .Send to a Friend. Options . Generate new subscribers with minimal effort if bundled with promotional campaigns.
5. Use Direct Mail and Magazines . Encourage email subscriptions on all print ads.
6. Promote Sign-Ups in Confirmation. Add messages and links to opt-in pages of all confirmation and transaction emails.
7. Include Opt-in Line on Credit Card Receipts.
8. Add Opt-in Message to Warranty and Product Registration Cards.
9. Add Sign-Up Message to Invoices.
10. Display Opt-in Forms at the Cash Register . Give them an incentive in exchange to them sharing their email addresses. An approach used by restaurants and retailers to advertise weekday discounts, etc.
11. Add Sign-Up Message to Invoices.
12. Promote Your Email/Newsletter in Articles. Include a reference and link to your newsletter on articles in trade and other publications.
13. Promote Your Email Newsletter in Other Company Publications . Promote online newsletters in print newsletters, magazines and catalogs.
14. Promote Newsletter Subscriptions in Trade Show Lead Generation Forms . Obtain permission to send your monthly newsletter.
15. Include Opt-in Information on Customer Satisfaction Surveys . Ask permission to communicate valuable information, email newsletters and promotions.
16. Include Opt-in Forms in Product Shipping Boxes . Advertise email promotions on packing slips and direct mail cards with links to your site.
Important
Always obtain permission with the confirmed (double) opt-in method for online contacts. For offline contacts, update your database with when, where and how the contact was initiated. Confirm their permission in the first email. You can use a list company such as http://www.postmasterdirect.com/ or an autoresponder such as http://awaber.com to get them to confirm their subscription with you.
Obtain email, postal address, name, format preference (HTML, Text) and demographics such as interests/preferences.
Convince potential subscribers of the valuable benefits they will receive.
Andre Plessis
Author & Marketing Expert
http://smartbizconnection.com
The Smartest Way To Grow Your Business
Copyright 2005©
About the Author
None
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